Implementation of OMO Strategy in Local Lifestyle Services
Current State of the Local Lifestyle Services Industry
Vast market size
Small business operations
Trapped by platforms
Traditional operator mindset
Low sensitivity to innovation
- Three Core Contradictions in Local Service Merchants' Operations
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Platforms vs. Merchants
Conflict Between Standardized Rules and Personalized Operations
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Consumers vs. Merchants
Conflict Between Experience Demands and Service Capabilities
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Vendors vs. Merchants
Conflict Between Short-Term Profits and Long-Term Value Growth
Opportunities of the Era
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Traditional E-commerce > Interest-Driven E-commerce
Personalized operations now have vast room for development
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Public Domain Advertising > Private Domain Operations
Deep member engagement requires new marketing tools and methodologies
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AI development has significantly enhanced frontline store efficiency and lowered the barrier to high-quality content creation
Help merchants resolve customer acquisition challenges through digital marketing solutions
Help merchants improve operational efficiency through digital operation systems
Build a service provider ecosystem to connect merchants with partners who truly address their business needs
