Foreign Trade Industry

Target Customers
& Product Positioning
Foreign trade focus:
currently targeting small and medium exporters

Digital Marketing
Target Customers
& Product Positioning
Foreign trade focus:
currently targeting small and medium exporters
Foreign Trade Industry
Digital Marketing
BIG DATA IN CHINA'S FOREIGN TRADE INDUSTRY
& Export Value


Jan-Sept 2024


Jan-Sept 2024
Export Structure Optimization: In the first three quarters, China's electromechanical product exports reached RMB11.03 trillion, up 8%, accounting for 59.3% of total export value. Among these, high-end equipment exports grew by 43.4%, while integrated circuits, automobiles, and other key products rose by 22%, 22.5%, and 15.5% respectively. Additionally, traditional labor-intensive product exports totaled RMB3.13 trillion, increasing by 28%.
According to the latest data released by the General Administration of Customs on December 10, China's integrated circuit exports from January to November this year reached RMB1.03 trillion, surpassing the trillion-yuan mark for the first time, with a year-on-year growth of 20.3%.
55%
Import and export volume of private enterprises
in the first three quarters of 2024
9.4%
Growth
13.78
Trillion
Private Enterprises Emerge as the Primary Driver of China's Foreign Trade Growth
2023
(According to statistics, as of August 31, 2024, the total number of manufacturing enterprises in China reached 6.03 million)
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Strong Competitiveness of “Made in China”
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Global Leadership in Manufacturing Scale
Global Export Leader: China has long been the world's largest goods exporter. According to World Trade Organization (WTO) data, China's total import and export value reached RMB5.94 trillion in 2023, with exports accounting for 14.2% of global market share – maintaining the top position for 15 consecutive years.
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Complete and Powerful Industrial Chain
Comprehensive Industrial Coverage: China is the only country in the world with all industrial categories defined by the United Nations, encompassing 41 major industrial sectors, 207 medium categories, and 666 sub-categories. This enables China to possess complete domestic production chains from raw materials to finished products.
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Human Resource Advantages
China leads the world in total talent resources, sci-tech human resources, and total R&D personnel, with over 6 million R&D personnel, while top-tier innovators continue to emerge. Total skilled workers of China exceed 220 million, including over 60 million high-skilled professionals, providing robust intellectual support for developing new quality productive forces.
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Industrial Cluster Effect
In the Pearl River Delta, Yangtze River Delta, and Beijing-Tianjin-Hebei regions, multiple globally-influential manufacturing clusters have been established, enhancing production efficiency and innovation capabilities.
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Policy Support and Open Environment
The Chinese government has implemented strategies such as “Made in China 2025” to promote the transformation and upgrading of the manufacturing sector, encouraging the development of high-end and smart manufacturing. On January 2, 2024, the revised 2024 Catalogue for Guiding Industry Restructuring was officially released and came into effect on February 1, 2024, with a focus on supporting and fostering advanced manufacturing.
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Infrastructure and Logistics Advantages
China has made substantial investments in infrastructure across transportation, telecommunications, and energy, boasting the world's largest high-speed rail network, extensive road systems, and advanced port and airport facilities. Additionally, China boasts the world's most comprehensive logistics system, with logistics enterprises actively building a seamless international logistics network integrating maritime, land, air, and rail transport, significantly reducing supply chain costs.
Key Challenges for Chinese Export-Oriented Enterprises’“Going Global”
- Cultural & Language Barriers
- Talent Shortages
- Marketing Channel Complexities
- Consumer Behavior Differences
- Brand Recognition Challenges
- Policy Compliance Risks
- Data Privacy Constraints
- Consumer Insight Gaps
- Logistics & Payment Hurdles
- Market Competition Intensity
- Marketing Budget Pressures
- Social Media Adaptation
Marketing has become an indispensable and
critical component for Chinese companies’ “going global”
Marketing Performance-Oriented


Our Core Competitiveness

Going global has become a strategic imperative for Chinese enterprises
CE Global - Global Launchpad for “Made in China”
Empowering Chinese Enterprises to Set Sail Globally Together We Create a Globalized Future!