Group News | China Enterprises Group showcases B2B industry marketing white paper at the 3rd Brand Festival, discussing brand growth in the digital age

Recently, the third "Pinchuang Brand Festival iBrandi Festival," guided by the Beijing Municipal Bureau of Commerce and supported by the Tongzhou District Bureau of Commerce, and hosted by iBrandi, concluded successfully at the Beijing International Finance Center. The conference, themed "Global New Trends," adopted diverse formats including "two main forums + six themed forums + awards and competitions + new lifestyle exhibition + private events + online and offline video podcast columns," creating an innovative event that combined intellectual exchange, experiential scenarios, and industrial practice.

This Pinchuang Brand Festival brought together 500+ leading brands, digital platforms, content agencies, and representatives from upstream and downstream enterprises in the industry chain, as well as industry leaders and experts and scholars. They engaged in in-depth discussions on brand building, the reshaping of marketing paradigms, and business opportunities driven by cutting-edge technologies such as AI, jointly exploring new trends and possibilities in a global context.

Zhonqi Group, as a platform co-organizer of the conference, was invited to attend and presented its flagship annual achievement—the "AI-Driven B2B Marketing Transformation—2025 Industry White Paper," published by its Zhonqi Research Institute. This provided brands with a more forward-looking and practical direction for growth and transformation in the AI era, while also injecting insightful industry perspectives into the summit.

Insight into the New Growth Logic of Brands in the AI Era

Artificial intelligence is profoundly reshaping marketing logic and brand building methods. The "AI-Driven B2B Marketing Transformation—2025 Industry White Paper," a product of the continuous in-depth research into industry trends by Zhonqi Research Institute under Zhonqi Group, focuses on the practical application of AI in the B2B enterprise marketing chain. It systematically examines the evolution of marketing intelligent agents, underlying technological support, typical application paths, industry application scenarios, and risk assessments, constructing an operational AI marketing methodology framework.

As one of the most representative AI practice voices during the conference, this white paper not only expanded the content dimension of "Global New Trends," injecting an AI practice perspective from the enterprise service field into the conference, but also stimulated the attendees' high attention and in-depth thinking on future brand growth paths and AI strategic deployment.

Steady Progress Amidst Change, Transforming Together with Brands

In addition to the exchange of ideas, this Pinchuang Brand Festival continued the immersive scene setting of the "Beautiful Life Section," presenting a "full-scenario innovative expression" of brands from food and beverages, beauty and personal care, 3C digital products to smart travel, through four exhibition areas: Beijing Gifts, "Smart" Life, Fashion Frontier, and Food, Drink, Play, accurately reflecting the consumption patterns and lifestyle preferences of "global young people."

As a digital service provider deeply engaged in the enterprise service field and long-term focused on consumption evolution and technological innovation, Zhonqi Group responds to the core issues of current brand building with a dual perspective of "brand upward" and "technology inward." At this conference, we not only provided industry insights into AI-driven marketing, but also, in a changing market environment, firmly walked alongside enterprise brands, jointly exploring more certain paths to digital growth.

In the torrent of epochal change, the global transformation of brands is never a sudden breakthrough, but rather a gradual accumulation based on long-termism and profound insights. Zhonqi Group firmly believes that truly strong brands are not only about communication power, but also about endogenous power and systemic power. Looking to the future, we will continue to leverage the advantages of AI and product integration, working hand in hand with our clients and partners to create a brand growth dynamic system with a more global perspective and digital resilience.