Exclusive Interview with Xia Chuanjin—Two Leaps in 24 Months, How Did He Make Breaking Guinness Records the "New Normal"?

In today's rapidly developing digital economy, competition in the enterprise service sector has broken through traditional boundaries. Digital transformation is no longer a choice, but a challenge that every enterprise must face. How to break through with innovation and establish a foothold with professionalism in this transformation concerning survival and development has become a question that every enterprise urgently needs to consider.

Xia Chuanjin, Regional Director of China Enterprise Dynamics South China Region 1, with 12 years of industry experience and three job promotions, has provided his unique answer. From frontline business to managing the South China Region 1 market, Xia Chuanjin's growth trajectory has a certain degree of alignment with the development context of China's digital enterprise service industry. With precise market insights and innovative team management methods, he has led his team to repeatedly break "Guinness" performance records in the fiercely competitive South China market, becoming a disruptor in the industry.

This week, he has taken on a new challenge—officially taking on the role of Regional Director of the headquarters directly managed area, responsible for the overall management of South China Region 1 and the headquarters directly managed area. This means that he must not only continue to innovate in the South China market, but also on the broader platform of the headquarters directly managed area, promote business growth, and empower more teams. Facing a larger market, how will he lead his team to achieve new heights? How will his management philosophy adapt to the new market environment? In this issue of the "China Enterprise Spokesperson: Discussing Digital Growth" column, we will have an in-depth conversation with Xia Chuanjin.

Breaking Through Growth, Finding New Opportunities in Challenges

Group Editor: From branch manager to regional director, and now managing two regions simultaneously, what is the biggest feeling that your job promotion has brought you?

Xia Chuanjin: This promotion is not only a change in position, but also an elevation of vision and responsibility. From joining in 2013, to becoming branch manager in 2016, to being promoted to regional director of South China Region 1 in 2023, and now taking over the headquarters directly managed area, every step of my growth has made me even more firm in one belief—"Opportunity is always greater than ability." Young teammates must be brave and determined; don't wait until you've learned everything before you start, but start doing it and learn as you go. Practice is the best teacher. As Nezha said, "If there is no road ahead, I will pave one," as long as you are determined to start, no one can stop you.

Group Editor: What new challenges has managing two regions brought you?

Xia Chuanjin: Entering a new market means having to adapt and quickly familiarize yourself with the industry environment, especially in the headquarters directly managed area, where the team structure, market characteristics, and customer needs are different from those in South China. This tests not only personal ability, but also the ability to quickly find breakthroughs and stimulate organizational combat effectiveness. If you stagnate because you are afraid of the unknown, it is tantamount to giving up growth. The Group is now making comprehensive efforts in enterprise digitalization, enterprise going global, and local life services, providing more opportunities for young managers. I firmly believe that as long as you dare to fight, you will definitely be able to create greater value on this platform.

Continuously Breaking Through, Continuously Refreshing "Guinness" Performance Records

Group Editor: Next, let's talk about South China Region 1, which you have been in charge of. The South China Region 1 market is fiercely competitive. After taking office, how did you formulate a growth strategy? What innovative adjustments and attempts have you made?

Xia Chuanjin: The degree of digitalization of enterprises in Guangdong is relatively high, with many well-known brands and fierce competition. Therefore, we use "professional empowerment" and "customer success" as the core to drive business growth. I have made three main adjustments:

First, adapt to local conditions and improve service capabilities. We not only focus on sales performance, but also emphasize industry trend insights and policy interpretation, providing professional advice to local business owners and helping them find suitable digital transformation paths.

Second, build a learning organization and stimulate team potential. Go to the front line, listen to the team's needs, respond promptly, use people boldly, and give teammates who are willing to fight and learn more room for growth. At the same time, we must continue to learn; management must be more professional than the team in order to truly drive team growth.

Third, from "management" to "co-creation," unleashing team combat effectiveness. Traditional management models are outdated. We emphasize co-creating value, constantly optimizing strategies through market research, and encouraging team members to use their strengths, without being confined to form. As long as market opportunities can be seized, all methods are worthy of affirmation.

Group Editor: In the year-end sprint phase, your team repeatedly refreshed the "Guinness" rankings. What were the key strategies?

Xia Chuanjin: South China Region 1 is a team that yearns for honor. We have always adhered to the spirit of "unity of purpose, shared prosperity." The breakthroughs in performance in November and December were inseparable from the team's year-long accumulation and the burst of energy in the sprint phase. The key strategies can be summarized as follows:

1. Consistent goals, go all out. We clarified the direction of the year-end sprint, formed a united force, and fought together;

2. Honor incentives, strengthen team sense of belonging. Performance is not only a personal breakthrough, but also a symbol of team honor. We emphasize the team's shared growth and sense of accomplishment;

3. Data empowerment, optimize sales strategies. Through data analysis, adjust tactics to ensure that goals are accurately implemented.

Of course, past achievements are history. My next goal is to continue to break through, so that both regions can achieve new highs in 2025!

Digital Empowerment, Two Regions Moving Towards New Heights

Group Editor: Under the trend of digitalization driving the transformation of sales models, what changes do you think are taking place in the core competitiveness of sales teams?

Xia Chuanjin: Sales models that used to rely on experience are no longer enough. Today's core competitiveness lies in:

1. Data-driven, accurate decision-making. Data does not lie. Scientific analysis of customer needs is more competitive than simple experience-based judgment;

2. Professionalism reigns supreme, value wins. The market only pays for professionalism and value; simple and crude sales methods will eventually be eliminated;

3. Management upgrades to empower the team. Managers must possess a higher level of professionalism to lead the team in providing precise customer service and improving customer satisfaction;

4. Cultivating a self-motivated team. Enabling team members to find their own motivation and realize their self-worth is essential for long-term success in this industry.

Group Editor: What are the key plans for the two regions in the future?

Xia Chuanjin: Long-term growth hinges on talent; we need to cultivate a group of highly efficient and collaborative management cadres who can handle tough challenges. I will lead all the branch general managers in my region to become a think tank and strong backing for our teammates, allowing everyone to feel the strength of the team.

In addition, we will continue to cultivate our expertise and iterate our service model around customer needs. In the digital age, only by truly creating value for customers can we win the market and achieve long-term development.