What are the standards for a good website in the AI era? | Industry Observation
发布日期：2025-04-14
发布者： China Enterprises Group
In today's rapidly developing AI technology, internet operators are facing unprecedented challenges. Recently, a company's website and database have crashed multiple times due to the frantic crawling of AI crawlers. Despite implementing blocking measures, these crawlers are still able to bypass the blockade and continue to consume a large amount of server resources. This is not an isolated case; many company website operators have stated that the proportion of website traffic from AI crawling is increasing month by month, directly increasing bandwidth costs, affecting service stability, and even causing website paralysis. This phenomenon has also caused concerns for government and enterprise customers with high website security requirements.
The impact of AI crawlers has made website operators miserable, but from another perspective, this also confirms the core value of websites in the AI ecosystem. As AI gradually changes the way information is obtained, many people have begun to question whether enterprises still need to build websites in the era of large models? The fact is that websites have not only not been marginalized, but have instead become the "data heart" driving the development of AI.
It should be known that the reason why AI can learn quickly is essentially due to the massive amount of information on the internet; many large models even provide a "network search" option for users to choose from.
However, we also often see AI citing incorrect information, or even directly including promotional phone numbers.
Therefore, a new question arises: In the current era of AI-driven information dissemination, can we utilize the rules of large models to have our content cited by AI, thereby achieving effective promotion?
The answer is: Of course, we can.
To achieve this, we need to answer two core questions:
Question 1: Why do we need good websites in the AI era?
As mentioned in the previous section, Although the powerful capabilities of AI are astonishing, its core relies on massive amounts of data, and websites are the most important source of data for AI to obtain. Whether it is the world's top large language models or various AI intelligent applications in various vertical industries, they all rely on massive amounts of global web information for learning and optimization. The content generated by AI is essentially a reorganization and recreation of existing knowledge, and the real and authoritative information provided by high-quality websites directly determines the accuracy and reliability of AI output.
More importantly, AI needs to continuously update its knowledge system, and websites are the most reliable carriers of real-time information. Enterprise dynamics, product information, industry reports, and other content are the basis for AI to understand market and industry changes. For enterprises, ensuring the high quality and authority of website content can not only attract AI crawlers and improve their visibility in the AI ecosystem, but also enhance the brand's competitiveness and influence in the intelligent era.
Furthermore, for enterprises, websites are core assets for brand building and have higher commercial value.
In today's increasingly prosperous social media, information dissemination is becoming increasingly fragmented, and the brand image of enterprises is often subject to platform algorithms, making it difficult to fully control the dissemination effect. Official websites are different; they are independently controllable platforms for enterprises, which can fully present the brand image, values, and business strength.
Especially in the B2B field, official websites are often an important basis for customers to evaluate the qualifications, product capabilities, and market influence of enterprises. A professionally designed, authoritative, and technologically advanced website can not only enhance the credibility of the enterprise but also become an important entry point for business conversion. Compared with social media, enterprise websites are more stable and controllable, avoiding business fluctuations caused by changes in platform policies or algorithm adjustments.
In the AI-driven information age, websites are not only the starting point of information but also the cornerstone of brands. Enterprises need to fully understand the importance of websites and proactively optimize website structure to adapt to the development trend of the AI ecosystem.
Question 2: What are the standards for a good website?
To play a role in the AI ecosystem, websites need to meet two core standards simultaneously: Can be effectively cited by AI + Data security protection .
First, improve AI adaptability and optimize information readability.
In the AI era, websites should not only serve people but also be AI-friendly. Enterprises need to ensure that the website structure conforms to the crawling logic of AI crawlers and search engines, and improve the parsability of data. For example, Zhongqi Power, which has been deeply involved in the field of intelligent website building, helps enterprises optimize website architecture to make it more adaptable to the AI ecosystem and improve the exposure of enterprises in search engines and AI-generated content. Through reasonable tag optimization, structured data marking, and content layout, enterprises can allow AI to understand and cite their website information more efficiently, thereby improving brand visibility in the intelligent environment.
Second, protect data assets and enhance security protection.
With the surge in AI crawlers, enterprises need to pay more attention to data security. What information can be made public, what needs to be protected, and how to avoid the misuse of sensitive data are all issues that enterprises need to consider in the AI era. Adopting strict crawler management strategies, access control mechanisms, and selecting secure and reliable cloud computing and server service providers, such as Xinwang, can effectively improve website stability and security, prevent the malicious crawling of enterprise core data, and ensure the long-term value of enterprise data assets.
Based on the above, it can be seen that with the advent of the AI era, the value of websites is being redefined. It is not only a platform for storing and displaying information but also a core data source in the AI ecosystem and a digital business card for enterprise brands. If enterprises want to maintain a competitive advantage in the intelligent era, they must not only improve the AI adaptability of their websites to make them easier to be identified and cited by intelligent systems but also strengthen data security measures to ensure that their data assets are not misused. Only by balancing intelligent optimization and security protection can enterprise websites truly stand out and play a greater commercial value in the AI era.
