Group News | Chinese companies win two awards at the IAI Chuanjian International Advertising Awards, demonstrating their overseas marketing strength!

As one of the earliest established and most influential comprehensive advertising and brand marketing award platforms in China, IAI Chuanjian International Advertising Award since 2000 year of its establishment, 25 years of innovative development, has now become a well-known comprehensive advertising creative and brand marketing award selection platform in China, and is recognized by the industry as a comprehensive and authoritative non-media, practical, and third-party academy-backed advertising and brand marketing award. IAI It is not only an important platform for the Chinese advertising industry, but also a weathervane in the global advertising and brand creative field.

In this IAI Chuanjian International Advertising Award " Annual Company Award ” selection, IAI The Chuanjian Executive Committee, through a multi-dimensional assessment of the core competitiveness, industry contribution, and social influence of major enterprises nationwide, and with the help of the unique "three-stage nine-dimensional" assessment system, as well as the three-level progressive review of preliminary review, review, and final review, finally selected the benchmark forces that promote industrial advancement. Zhonqi Cross-border won " Annual Digital Marketing Company ” title in its first participation in the selection, further highlighting its strong overseas digital ecosystem integration, precise marketing across overseas media platforms, and comprehensive service capabilities such as full-channel, full-link, and one-stop services for enterprises going overseas.

At the same time, the overseas marketing project of Taishan Sports, an Olympic Games partner and one of the world's largest comprehensive sports equipment bases, served by Zhonqi Cross-border, stood out among 1017 enterprises that submitted 3802 entries, winning IAI Chuanjian International Advertising Award " Overseas Marketing Bronze Award ”， This further demonstrates the strength of Zhonqi Cross-border in helping Chinese foreign trade enterprises compete in the international market.

Faced with the challenges of intensifying global competition in the sporting goods industry, Zhonqi Cross-border has tailored a three-in-one integrated overseas marketing model for Taishan Sports, maximizing the capture and conversion of target users, helping Taishan Sports quickly improve its brand awareness in the global market, and attracting target users and achieving high-quality growth in sales performance.

Against the backdrop of the restructuring of the global trade landscape, Chinese companies going overseas have entered the "deep water zone." Only digital technology companies that truly understand overseas markets and master the underlying logic of digital marketing have the ability to help Chinese foreign trade enterprises break through cultural barriers and achieve efficient growth in overseas performance. This IAI Chuanjian International Advertising dual awards is also an encouragement for Zhonqi Cross-border to continue deepening AI marketing tool research and development, and global marketing network expansion, to continuously create a more intelligent and powerful global marketing engine for Chinese foreign trade enterprises, achieving high-quality growth in overseas business.