Group News | The new and improved Sinochem Group portal website is now online!

Over the past 25 years of China's internet development, you may have logged onto a website built by Zhichina, used Xinnet's domain registration service, purchased movie tickets using Zhichina Star's system, or heard of Zhichina Cross-border during your overseas expansion journey... But you may not know that these familiar companies all share a common name—Zhichina Group.

This name has always been low-key yet consistently involved in the frontline of digital services for Chinese enterprises. Now, Zhichina Group is no longer 'doing without saying,' officially stepping into the spotlight with a brand-new website. Welcome, let's get reacquainted.

Zhichina Group's new website is online. Access link → www.ce-group.cn

This is less a website redesign and more a natural extension of Zhichina Group's strategic upgrade. It's not a simple UI optimization or page revision, but a 'grounding action' of a new brand reconstruction.

You may not know, but we've been changing all these years:

• From starting with website building to now serving over 14 million enterprise users;

• From providing domain names and hosting services to expanding into AI product applications, overseas solutions, and localized digital life services;

• From a single brand to forming a matrix of multiple sub-brands, including "Zhichina, Xinnet, Zhichina Cross-border, Zhichina Star, Zhichina Performance, and Zhichina Beauty," achieving comprehensive development.

With each sub-brand's continuous cultivation in its respective market, the Group's service capabilities have also continuously expanded and upgraded.

This January, we officially announced the Group's brand renewal, releasing our new mission, vision, and value proposition, marking Zhichina Group's gradual transition from 'behind the scenes' to 'center stage,' adopting a more open and youthful approach to every client and partner.

Since the brand has been upgraded, the portal website naturally needs to keep pace. The new strategy requires a window that can tell the story clearly; the new image needs a carrier that can support the future. Therefore, this time, we are not 'patching' or 'fine-tuning.' Instead, we have completely rebuilt it from the ground up, from the framework to the soul, creating a digital gateway that truly represents Zhichina Group's 'present' and 'future'.

1. From a 'multi-brand puzzle' to a 'one-stop overview'

In the past, you might only have seen Zhichina building websites, Xinnet selling domain names, and Zhichina Cross-border providing overseas solutions—business images were independent, and brand associations were fragmented.

Now, we showcase the Group's core subsidiaries in a centralized manner, providing a one-stop overview of Zhichina Group's overall picture. Each subsidiary has its own dedicated page, clearly displaying its business scope, products and services, and application scenarios. Whether you are a client, partner, or job seeker, from now on, accessing this portal will allow you to clearly understand Zhichina Group's overall business ecosystem.

2. More focused content, clearer logic

Many corporate websites suffer from a common problem: too much information, and nothing sticks. So this time, we started by dismantling the underlying architecture and streamlined five core sections:

• Homepage: Understand Zhichina Group's overall picture and core advantages at a glance;

• About Us: Focuses on the Group, clarifying the Group's overview, development path, and value proposition;

• Business: Allows you to learn about the market positioning and professional capabilities of each subsidiary;

• News: Quickly grasp the dynamics of Zhichina Group and its subsidiaries;

• Contact: Directly establish connections, quickly access the resources you need, without detours.

What you see is no longer a pile of information, but a clear and structured "Zhichina guide".

3. Upgraded from a 'functional page' to a 'brand window'

If you've recently seen our WeChat official account or posters, you may have already sensed our new brand tone: more recognizable, technological, and modern. This website design also matches the Group's new visual system:

• The color scheme is modern and bright, and the brand's memorable points are more prominent;

• The page layout is more relaxed, the information is more focused, and it's more comfortable to read;

• Details, animations, and light interactions have also been optimized, making the overall experience smoother and more fluid.