Sinochem Group 25th Anniversary Visual Refresh | Let You Continue to Be Great

On January 3rd, China Enterprise Group's brand launch conference, themed "Keeping You Great," was grandly held at the InterContinental Hotel in Beijing's Sanlitun Yingtong Center. At the conference, China Enterprise Group officially launched its new brand visual identity system and brand proposition, marking a comprehensive upgrade in the digital age and promising a new experience and value for corporate clients.

Adhering to Philip Kotler's "customer-centric" philosophy, as a leading domestic provider of enterprise digital services, China Enterprise Group consistently focuses on the diverse needs of enterprises in their digital and intelligent transformation processes. Solving the digital challenges of corporate clients and creating greater value serve as the core driving force for the company's development. Now, at the beginning of its sixth five-year plan, China Enterprise Group is actively embracing change, poised to enter a broader next phase with a younger, more digital, and more service-oriented brand image, enabling Chinese enterprises to continue to thrive.

China Enterprise Group's new visual system has been redesigned and upgraded in terms of logo, graphics, and color scheme. The logo, being the most widely used and the core brand identifier, is particularly important for shaping the new brand image and was the focus of this launch event.

China Enterprise Group's new logo is composed of six vertical lines of varying heights and depths, forming a simple yet powerful "Zhong" (中) character shape, with each line carrying a distinct meaning.

Meaning of the "One Blue Vertical Line":

The central and longest vertical line represents the client. The dark blue signifies empowerment by technology, and its central position symbolizes China Enterprise Group's unwavering commitment to the core value of "Client success is my success," always prioritizing the client, regardless of the changing times.

Meaning of the "Five Green Vertical Lines":

The three lines on the left represent providing omnichannel, full-chain, and full-scenario services to clients, while the two lines on the right represent helping clients achieve digital and intelligent transformation. Their interplay and staggered arrangement reflect the group's various businesses, which are both independent and complementary, forming a complete whole.

The varying shades of green showcase the vitality of natural growth, symbolizing a 25-year-old company that maintains innovation and vitality amidst the tides of time, and is full of confidence in its future development.

Meaning of the Overall "Zhong" (中) Character Shape:

The "Zhong" (中) character represents both China Enterprise Group and Chinese enterprises in general.

On the one hand, the "Zhong" (中) character shape connects the group's various sectors, conveying China Enterprise Group's inclusive and open philosophy. The neatly arranged vertical lines present a sense of order and stability, conveying the group's united efforts and steady progress.

On the other hand, the "Zhong" (中) character symbolizes the close connection between China Enterprise Group and its numerous partners. Each line acts as a bridge, connecting China Enterprise Group with corporate clients, partners, and society, with all parties growing together through diverse integration and innovative collaboration.

Meaning of "CE":

The letters "CE" are retained, serving as an unchanging symbol for every China Enterprise Group employee, representing a shared spiritual bond and direction of endeavor.

“CE” is an abbreviation for China Enterprise. These letters not only symbolize China Enterprise Group but also embody Creative and Excellent Excellent This inspires every China Enterprise Group employee to constantly strive for excellence, embrace innovation, and help every client achieve digital growth.

This newly upgraded brand visual identity system will be widely used in various scenarios, including China Enterprise Group's internal office materials and external promotion and communication. In the future, China Enterprise Group will continue to strengthen this brand symbol, making it a core identifier across all levels of the group, further enhancing brand recognition and influence.

Along with the upgrade of the brand visual system, China Enterprise Group has launched three core propositions in line with its future strategic planning and the needs of the digital age:

First, upholding "Client success is my success." This core value is not only a guiding principle for China Enterprise Group but also the cornerstone of our long-standing customer trust. China Enterprise Group does not blindly pursue short-term growth but prioritizes client success. We understand that only client growth can drive better growth for China Enterprise Group.
 

Second, adopting "Keeping You Great" as the group's mission. This is also China Enterprise Group's solemn commitment to its clients. We are committed to providing higher-quality and more efficient digital services to help corporate clients "get a head start" in their digital transformation and achieve new breakthroughs.

Finally, adhering to the vision of "Becoming a leader in enterprise digital transformation, driving better sustainable growth through innovation and collaboration." The future of digital transformation is collaborative and open, and the power of technology should not be restricted by high barriers. Therefore, we constantly push our boundaries, opening up and sharing our accumulated digital capabilities and advantages, enabling every enterprise to easily access advanced digital solutions and enjoy equal opportunities brought by technology. We look forward to every enterprise being reborn in digital transformation and finding new growth points.

Guided by its new brand proposition, China Enterprise Group will continue to cultivate the field of digital marketing, using data and intelligent technology to innovate productivity, empowering client growth while promoting the construction of the marketing industry ecosystem, driving the internet marketing industry towards greater intelligence and humanization.

If values, mission, and vision are the spiritual foundation and strategic guidance of an enterprise, then the brand is the external manifestation and emotional bond of these intrinsic qualities. For China Enterprise Group, the brand is not only a carrier of corporate image but also a bridge of emotional resonance with clients and partners. This is a key reason why China Enterprise Group has long been committed to and continuously investing in brand building.

Over the past 25 years, China Enterprise Group has witnessed the rise and fall of the Chinese internet, and experienced the transformation of the digital marketing industry, multiple financial crises, and the challenges of the past three years. However, our belief in upholding long-term brand commitment has never wavered, and we have always maintained our customer-centric approach and commitment to empowering clients. By continuously refining our brand, we have successfully built strong trust with our clients and have embedded our brand philosophy into every step of our development.

Today, standing at a new starting point of development, we reiterate and deepen our core concept of "customer first" with a brand-new visual identity system and brand proposition. It embodies our solemn commitment to our partners and is a response to the trust and value recognition of every corporate client. We are well aware that digital transformation is a major issue facing enterprises in the rapidly changing new economic cycle. Therefore, Sinochem Group will continue to act as an enabler and long-term partner, leveraging technological innovation and digital services to help enterprises meet challenges and achieve transformation and upgrading. In this process, we also look forward to joining hands with customers, partners, and the entire society to jointly promote the in-depth development of enterprise digital transformation and create a win-win digital future.