Following "Erbin," how will "Gui Gui" seize this "gush of wealth" through the Yuejie Cinema? | Industry Hotspots

Following "Harbin," Guiyang is becoming the next phenomenal cultural and tourism hotspot.

Recently, with the hit movie "Nezha 2," Guiyang's Beyond Cinema has become a new landmark for movie fans nationwide. As one of only six IMAX GT theaters in China, the cinema, with Asia's widest screen, a top-of-the-line laser projection system, and an immersive audio-visual experience, has attracted countless movie fans to Guiyang specifically to watch movies. Its popularity has not only brought a new wave of growth to Guiyang tourism but has also attracted the attention of CCTV. On February 24, CCTV's "News Network," in its report on "The continuous warming of the cultural industry drives the upgrading of service consumption," specifically mentioned the outstanding performance of Guiyang's Beyond Cinema. Data shows that the cinema's daily box office has ranked first nationwide for many consecutive days, and tickets for the IMAX GT theater are "extremely difficult to obtain."

The phenomenal popularity of the cinema reflects not only consumers' pursuit of high-quality viewing experiences but also a new trend in the cultural and tourism market: high-quality cultural content is becoming a new engine driving urban consumption upgrades. Faced with this unexpected success, the Guiyang cinema operator and the local government have also acted swiftly, providing thoughtful and comprehensive services to firmly grasp this wave of traffic.

Guiyang's Beyond Cinema did not become popular out of nowhere; its explosive popularity is due to a combination of solid strength and refined operations.

In terms of hardware, since its opening in 2018, the cinema has been committed to creating a high-end viewing experience. Its IMAX GT theater boasts Asia's widest screen (32.16 meters × 18.17 meters), equipped with a new generation 4K laser projection system, a 12-channel surround sound system, and scientifically arranged 739 seats, providing viewers with a wide 120-degree viewing angle, ultra-high-definition image quality, and immersive sound effects, making viewers feel as if they are in the movie scene itself.

However, before "Nezha 2," the cinema operated in a low-key manner for a long time, and even experienced periods of insufficient customer flow. After this sudden surge in popularity, the cinema quickly upgraded its operations management, enhancing service details with sincere efforts.

For example, in terms of hygiene, the exterior walls were cleaned overnight, greenery was added, tiles were laid, and seat hygiene was improved, giving the cinema a brand-new look; in terms of service optimization, free luggage storage and 3 hours of free parking are provided, parking lot signage and traffic flow guidance have been added, making it worry-free for moviegoers; in terms of viewing experience, in-house cleaning has been optimized, and sound and seating have been upgraded, so that every viewer can feel the cinema's hospitality.

Faced with the growing demand for passenger traffic, the Guiyang municipal government acted swiftly, making rapid deployments in transportation, convenient services, and consumption linkage to fully ensure the travel and consumption experience of moviegoers.

First, in terms of transportation, Guiyang's public transportation department launched a dynamic capacity dispatch mechanism, arranging 10 emergency support vehicles daily to form a city shuttle bus line to facilitate moviegoers.

Second, the government strongly promotes the linkage of cultural and tourism consumption. Viewers can enjoy discounts on nearby hotels and tourism subsidies with their movie tickets, driving the coordinated development of local accommodation, catering, and shopping industries, achieving a one-stop convenient experience for "eating, living, and traveling."

In addition, Guiyang City also mobilized social forces to actively participate in improving urban service levels. For example, the Yunyan District Youth Volunteer Association sent a team of "red vest" volunteers to take turns on duty every day, assisting viewers with ticket collection and maintaining order. At the same time, the municipal sanitation department strengthened environmental sanitation management around the cinema to ensure the city's image.

The government's efficient response not only ensured a high-quality experience for moviegoers but also leveraged this phenomenal traffic opportunity to promote the upgrading of Guiyang's cultural and tourism consumption, injecting new vitality into the city's development.

The cinema's popularity means that the ticketing system must withstand a huge traffic surge. The Zhongqi Chenxing ticketing system, which appeared multiple times in the CCTV report footage, is the unsung hero behind this wave of movie-watching enthusiasm.

Faced with the surge in ticket purchasing demand, Zhongqi Chenxing responded quickly, launching multiple technical safeguards, providing 24/7 maintenance support to ensure stable system operation, providing elastically scalable resources according to actual needs, and arranging dedicated on-site engineer support to ensure the efficient operation of the ticketing system and related equipment.

The successful application of the Zhongqi Chenxing ticketing system once again demonstrates Zhongqi Group's leading position in the field of enterprise digital service. As a comprehensive group integrating enterprise digital services, enterprise overseas services, and local life services, Zhongqi Group is committed to empowering enterprise growth with advanced and efficient digital technologies, and this cooperation with Guiyang's Beyond Cinema is another typical example of industry digital upgrading.

From an unknown local cinema to a "new top-tier" destination for movie fans nationwide, the turnaround of Guiyang's Beyond Cinema is not only a miracle in the cinema market but also a vivid demonstration of the empowerment of the cultural and tourism industry through digitalization. This unexpected success has not only boosted Beyond Cinema but has also driven new opportunities for the development of Guiyang's cultural and tourism industry.